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He now owns a total of 3.46 million shares. On June 10, Noto bought it 33,455 shares at an average price of 5.98 per share. Whoever replaces Noto at Twitter will inherit their predecessor's ambitions in the broadcasting space, as well as. CEO Anthony Noto continues to buy SOFI shares. Noto also courted controversy at times, including when he suggested that a Twitter Q&A could replace the White House press briefings. A 2016 report suggested that Dorsey's responsibilities at Square, as well as his passive leadership style created a power vacuum that Noto stepped in to fill. It's something of an open secret in Silicon Valley circles that Noto has been the person in charge of Twitter for the last couple of years. When former COO Adam Bain left the company in 2016, Noto assumed his title and responsibilities as well. It's believed that Noto's personal relationship with the league helped seal its 2016 deal to stream Thursday Night Football, and Noto was behind Twitter's overall push into live video. Noto joined Twitter in 2014 after working as an investment banker at Goldman Sachs and a stint working as the NFL's Chief Financial Officer. By Jared Lindzon Ma6:23 AM EDT A fter making a name for itself via student-loan refinancing, financial-technology darling SoFi. Noto will begin his responsibilities leading SoFi on March 1st, but the move is likely to cause some fallout for the imperiled microblogging site. Now, in what could be big news for the social network, Noto has announced that the rumors are true and he is leaving the company to become CEO of personal finance startup SoFi. If there was one person at Twitter who was more important than co-founder and CEO Jack Dorsey, it was COO Anthony Noto.